Scherer’s edge over its competitors is speed. This is visualized in their logo and in the “Super Fast Service” tagline. To support that advantage, we used the tagline in important areas like the Hero and CTA Box. The design builds trust with site visitors by featuring their guarantees throughout the site. Notice the personal touch they offer that’s mentioned in the Mini Form, “You’re kept up-to-date from when you book a service visit until your electrician arrives at your door.”
Color-wise, we balanced the red and blue logo colors with a light blue for backgrounds and a yellow to grab attention. Little touches like the circuit board pattern and lightning bolt bullet-points help the site feel customized.
- URL: schererelectric.com
- Location: Buffalo, NY
- Launch Date: 06/20/19