The colors used on Meyer’s design inform users about what is important and bring unity to the design as a whole. The navy blue helps the bright green be prominent and eye-catching. This site is a good example of the Aesthetic Usability Effect, which states: users often perceive aesthetically pleasing design as a design that’s more usable. Studies have shown that users will forgive problems in a system if the aesthetics are pleasing. Meyers succeeds in being pleasing because of its generous spacing around elements, it’s brand alignment, and it’s custom photos.
- URL: https://www.meyersheatingac.com/
- Location: Boulder, CO
- Launch Date: 01/27/20